![]() ![]() Something which in the ’80s presented its own set of challenges and stereotypes. ![]() ![]() Brand advance has upwards of four hundred and fifty global publication partners across “Diversity Media” including BAME, LQBTQ+, Female Empowerment, Tech, Disabilities, Lifestyle, Queer, GenZ Fashion and many other specialists and hard to reach demographics.Ĭhris is no stranger to the need for diversity, and this resonated with me personally as we both share the experience of being the first families of colour in our respective local communities and being the first children of colour in schools of all white faces. In a world of ad blindness, I recognise why this might not be a big concern but if you look at this from an innovation perspective it really does show the need for this technology.Ĭhristopher Kenna is CEO and Founder of Brand Advance (BA), which has pioneered the industry’s first diversity driven global media ecosystem across online and offline media for agencies and in house marketing and brand teams. There is a fundamental lack of diversity and inclusion used by AI Ad Blockers, and this means that in most cases certain members of minority communities are not being served ads due to keywords that help identify them but under the status quo may trigger ad blockers due to associated content that is not appropriate. ![]()
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